Zero Vision Tool is a collaboration method and project platform developed by the Swedish Shipowners’ Association and SSPA for a safer, more environmentally and energy efficient transport by sea. Within the platform representatives of industry, academy, agencies and administrations meet to share experiences and find common, workable and sustainable solutions.
In order to reach the vision and defined goals key message and choice of communication channels has to be defined and prioritised, creative actions plans, including cost-effective ideas, is produced mirroring the code of conduct agreed.
A communication team was set up, digital strategies agreed upon and tool were set up prior to producing content. In addition to support the platform with its projects, an ambition of introducing digital communication to the shipping industry has been fulfilled.